Books about research

Complete Guide to Writing Questionnaires

Link to book

I’ve locked horns several times over the years with survey designers who should know better. It’s not always obvious how to structure a questionnaire or survey so that you get good quality information back. Whilst this book isn’t going to be a gripping read, it is very good in stepping you through the issues, giving plenty of examples of poor and improved survey design.

I have to point out that this book hasn’t had rave reviews on Amazon – but particularly if you’re new to the field, then founding out that you can learn a lot with paper and pen is useful. You’ll also learn more general lessons about conducting research.

Getting into the mindsets of your users.

Card sorting is a fundamental technique for understanding how to organise content in a way that is meaningful to users.

There are a range of research methods available to the UX designer. I believe you get the best results from a combination of qualitative and quantitative methods. The starting point is knowing what methods are available. This book focuses on things you can measure – even indirectly, such as through questionnaires. Put it together with things that are harder to measure, that are more qualitative and experiential.